Playfriendz is a project with some friends, seasoned by the industry, bound together by a few basic core beliefs.
We are not in it for the big money. On the contrary, we see players as our friends and want them to have a great time on our sites. We are certain we can achieve that by actually providing unique, relevant and entertaining entertainment and by that creating a USP that will enable also financial success.
In short term we will create a brand based on simplicity, honesty, speed and personal approach. Long term we have many ideas to further enhance datadriven, fair, engaging, personal, gamified, relevant experience to players around the globe.
We believe that casino and betting sites should not only be a collection of other suppliers games or bets. We need to provide extra entertainment and services that is actually engaging. Otherwise we as operators are only merchants. We see us as entertainment and excitement providers for our friends, the players.
Regardless what my esteemed collegues in the business claim, they never achieve a real personal feeling or connection to their players. We believe we have the tools and ideas to be able to "walk the talk". We are convinced that a personal engagement creates a better and more lasting relationship with our friends, the players.
The industry often claim to be disruptive, but pushing the envelope step by step in the same direction is progress not disruption. We have the guts to try to dissemble the old and build something new for our friends, the players.
Since many of us have been working in some truly big and successful igaming companies for many years we have come to the conclusion that it is a stale and traditional industry, despite what some claim. We are humble but still believe we can do things in different ways and truly create something new.
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